


HEMA - PRODUCT DESIGN
Focus: Product Design, Mass Production Strategy, Cost Optimization.
Goal: Create a high-volume, low-cost desk accessory.
Designed for the Hema competition, the aim was to create a product that matched the distinct Hema form language.
This demonstrates my specialization in designing for scalable mass production by meeting strict low-cost constraints and optimizing the final design for high-volume injection moulding.
Design Constraints: High volume, low unit cost.
Aesthetics: Focused on simplicity and recognizability to align with the brand.
Material Focus: Optimized design for efficient moulding processes.