PHILIPS: DESIGN FOR PACKAGE EXPERIENCE
Focus: Strategic Design Tool Development, UX Research, Packaging Strategy.
Result: 'Out of the Box' strategic design board.
Focused on developing a tool to implement package experience into the product development process of packaging departments.
I provide custom strategic design tools by developing a tangible, magnetic 'Out of Box' board that enables teams to collaboratively map and design the entire packaging customer journey.
Output: A tangible, magnetic Design Board and accompanying methodology.
Research: Extensive UX research into the emotional connection between consumers and packaging.
Implementation: Provides a structured 'mapping' for sketching strategic packaging concepts.